If you’re having problems with minimum advertised price (MAP) violations, taking quick action is important for dealing with the situation. MAP violations pose a serious risk to the value of your brand. You probably know how to resolve these problems with your authorized sellers –......
ORIS Reveals Top Tips for Sellers and Announces Record Growth with Industry Veteran at its Helm...
By Ryan Marth, Robins Kaplan L.L.P An old maxim holds that “if you want something done right, do it yourself.”1 Most manufacturers put a great deal of thought into their pricing policies. Many engage in significant efforts to suggest resale prices that give retailers the maximum......
As a manufacturer, it might seem as if producing your products and profiting appropriately are your major concerns. But in fact, the ecosystem of supporting and promoting your brand is much bigger than that. If both brick and mortar and online retailers sell your product,......
You produce a big-ticket item that is different from anything else on the market, and consumers can’t seem to get enough. Your product offers an intrinsic value that people understand, appreciate, and are willing to pay for, right? Actually it’s not exactly that simple. Your......
Retailers are constantly watching for each other to drop prices. If you’re only keeping tabs on the larger sites like Amazon, you’re likely to miss those who actually start the price games. By the time sites like Amazon do drop prices, a domino effect often......
When you receive unexpected sales from dealers that aren’t on your authorized seller list, it can seem like you’ve gotten lucky. Certainly, the first bump in revenue is a welcome windfall, but it’s after that, when you factor this additional cash flow into your forecasts......
If you’ve got a strong minimum advertised price policy in place, you’ve taken the first step in protecting your brand online. You might think you’ve taken the appropriate action and things seem to be running smoothly. But by waiting for your retailers to report MAP......
Unknown sellers of your products – these anonymous dealers can sometimes add a pleasant surprise to your actual sales numbers. As long as you’ve still got all of your authorized sellers too, what’s not to love about more companies selling your products?...
If your business is meeting its revenue goals, you might not think that having price differences across various channels is a cause for concern. After all, you’re making a profit and things are going well. But it’s never good to get complacent, and inconsistent prices......