How MAP Policies Help Cycling Culture Thrive [Infographic]

While the number of independent bike shops has fallen sharply in recent years, the implementation of minimum advertised price (MAP) policies in the industry is helping cycling culture continue to thrive. When intense price competition is no longer an issue, smaller stores can compete with mass market online sellers. This means more personal interaction, knowledge sharing, and community building.  In addition, much more of the money spent by cyclists stays in their local economy.