Guide to Automated MAP Monitoring
Where are you in terms of your business’s minimum advertised price (MAP) policy? Are you just getting started drafting an official policy and not entirely sure what your next steps will be? Or perhaps you check in on Amazon and Google Shopping every couple of days to see what prices they have your products listed at. Maybe you rely on your retailers to clue you in when they notice someone else violating your MAP policy. Wherever you stand in relation to MAP monitoring and enforcement, you’re not alone. But there’s one thing you should put at the top of your priority list right now – automated MAP monitoring.