Finding Out Who Owns Whom with Automated MAP Monitoring
When you find your business inundated with anonymous sellers violating your minimum advertised price policy, don’t you wish you could figure out who all those sellers are? It would certainly make enforcing your MAP a lot easier. You’d be able to tell who started the chain of events leading to a price cascading problem in which some of your larger sellers end up violating MAP as well. Whose prices are your sellers matching?
If you’re currently involved in manual monitoring, it’s unlikely that you’ll be able to find the time to try and identify the names and contact information from all the unauthorized and anonymous sellers. In fact, you might not even discover a large quantity of them at all, and their violations will continue unchecked while you attempt to source seller profile information on them in order to send sanctions to them.
It’s important to be able to identify aliases as well. Who owns whom? Being able to see which sites are owned by another site is critical as you understand your online channel.
How Automated MAP Monitoring with PROWL Helps
The first major benefit you’ll see with PROWL is identification of many of the sellers who are violating your MAP policy. It will finally become transparent who the retailers are, who owns whom, and which retailers are the ones who start the problem by violating first. You’ll know where other sellers are getting their lower price inspiration from and who is setting off the price cascade. This seller database is constantly being updated and enhanced by the users of PROWL.
Another big advantage you’ll encounter, and perhaps the most important one, is being able to connect the dots between sellers who are hiding behind assumed identities. PROWL’S research tools help identify third-party sellers. You might find that the same proprietor owns multiple domains, and that their smaller, lesser-known identities are the ones violating your MAP while the major retail name continues to follow your policy. For example, not only does Wayfair LLC own Wayfair Supply and Wayfair.com, it is also the owner of AllModern.com. If you were unaware of this relationship and considered Wayfair LLC to be one of your trusted retailers, in the event that AllModern.com violated your MAP policy, without PROWL you might never uncover the fact that Wayfair LLC, as a parent company, isn’t actually honoring your policy.
PROWL helps you connect the dots so that you can be sure you have the full picture when you take action. What this means for your business is that you’ve now discovered that a seller you thought you could trust is in fact not trustworthy at all and is taking advantage of you and your brand. You now know you’ll need to remove the seller from your list of authorized retailers to avoid the problem in the future.
Schedule a demo with us to discover more about how ORIS Intel can help you put two and two together to identify anonymous sellers and be more assertive with your MAP enforcement.