Fighting Brand Commoditization: What Your Company Can Learn from the Cycling Industry [Whitepaper]
With the fast growth of the eCommerce space, one of the most important things you can do as a manufacturer is to effectively manage the balance between online sales and brick-and-mortar dealers. One is not better than the other – they are just different realms that must be considered with a holistic approach. The key is to educate yourself and not to be intimidated by the many different channels available for sales in today’s world. In this whitepaper, we’ll share some practices that have generated results in other industries – namely cycling – and how you can utilize them to fit your own business to create an integrated strategy for protecting your brand online and off.