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MAP Policy Enforcement Letter Examples Putting together your brand’s MAP policy and not sure how you should word your enforcement letters? You should always consult an attorney specializing in antitrust to make sure you’re using appropriate language for what you need to convey. In the meantime, you...

What Is MAP Pricing? MAP pricing is the lowest price retailers may advertise a product for when a manufacturer has implemented a minimum advertised price policy. MAP Pricing Definition While there is a lot of misunderstanding around MAP pricing, what it actually means is that when manufacturers create...

Unauthorized Online Seller Enforcement While making additional sales from any channel can seem positive on the surface, in reality, unauthorized sellers can range from a small annoyance to a big problem for your brand. Why You Need to Stop Unauthorized Sellers ASAP Rogue sellers who have not signed...

Amazon MAP Monitoring, Unauthorized Sellers, and Your Brand If you’re getting complaints from retailers about MAP violations on Amazon, you’re not alone. It’s the age of ecommerce, and online sellers have to compete, frequently on price, for visibility in Amazon’s buy box. Many of these sellers have...

Why MAP Enforcement Software Should Be Part of Your Brand Protection Strategy A primary focus of brand protection is dealing with counterfeit merchandise and intellectual property. But combating these issues alone is not enough to preserve brand integrity. Having a strong MAP policy and taking advantage...

How to Decide on the Right Price Monitoring Tool for You The process of choosing a price monitoring tool can be intimidating. You’ll find a lot of options with varying capabilities. But there are a few things you should keep in mind as you evaluate MAP...

How to Stop MAP Violations You can stop MAP violations by developing a monitoring strategy and enforcing your MAP policy unilaterally. It might seem like an uphill battle, but partnering with a service can help you catch and reduce MAP violations. What Motivates MAP Violators Simply put, sellers...

How to Enforce Minimum Advertised Price Effectively MAP enforcement is what gives your policy strength. The biggest component to effective price policy enforcement is treating all violators equally. Your policy must apply to everyone across the board – no looking the other way for certain large...

What Is MAP Monitoring? Why Is It Important for Brand Manufacturers? MAP monitoring is the process of checking across websites and ecommerce marketplaces to determine the prices for which products are being advertised – with the particular goal of discovering prices that are below a manufacturer’s...