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Preserving the Consumer Experience – It’s Not About the Price!

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When it comes to delivering a superior customer experience, the seller holds all the cards. It is critical that the reseller, merchant, brand has the ability to follow through and support the consumer both pre and post sale. Once a consumer decides on what they’re purchasing, whom they purchase it from ultimately has the biggest impact on their experience with the brand.

Read full article on Multichannel Merchant.

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Why cut-rate online pricing is a problem for manufacturers – even if they get paid at cost

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The rapid rise of e-commerce has created a new kind of problem for brands – it’s so easy to shop by price that the quality of the product or the customer service behind it tend to drop out of the calculation. Columbus startup ORIS Intel provides subscription software that scours the web to help brands enforce their policies on lowest advertised price.

Read More on Columbus Business First

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Finish Line hires ORIS Intelligence to monitor MAP pricing

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Finish Line has hired Oris Intelligence to monitor the online minimum advertised prices for all products subject to its MAP.

“Thanks to Oris Intel’s proprietary Prowl monitoring software, the monitoring of online pricing across thousands of sites becomes easy,” said Hank Krause, the president of Finish Line. “This cloud-based software reduces the amount of time it takes to enforce pricing policy and easily identifies online discounters with more accuracy and efficiency than other price comparison engines.”

Read More on BicycleRetailer.com

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5 Reasons Manufacturers Should Not Rely on Retailers to Enforce Pricing Policies

By | Effectively Utilizing Your MAP | No Comments

By Ryan Marth, Robins Kaplan L.L.P

An old maxim holds that “if you want something done right, do it yourself.”1

Most manufacturers put a great deal of thought into their pricing policies. Many engage in significant efforts to suggest resale prices that give retailers the maximum incentives to promotion their products.

The benefits of an established pricing policy—one that does not violate state or federal antitrust laws—are clear. What is less clear, however, is the best way to monitor and enforce the price of your goods down the line. Read More

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Solving the Problem of Inconsistent Support for All Partners

By | Effectively Utilizing Your MAP | No Comments

As a manufacturer, it might seem as if producing your products and profiting appropriately are your major concerns. But in fact, the ecosystem of supporting and promoting your brand is much bigger than that. If both brick and mortar and online retailers sell your product, you can run into problems with pricing in which physical stores must charge more than Internet sellers for the same item to recoup their overhead costs. Read More