Category Archives: Effectively Utilizing Your MAP

5 Reasons Manufacturers Should Not Rely on Retailers to Enforce Pricing Policies

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By Ryan Marth, Robins Kaplan L.L.P

An old maxim holds that “if you want something done right, do it yourself.”1

Most manufacturers put a great deal of thought into their pricing policies. Many engage in significant efforts to suggest resale prices that give retailers the maximum incentives to promotion their products.

The benefits of an established pricing policy—one that does not violate state or federal antitrust laws—are clear. What is less clear, however, is the best way to monitor and enforce the price of your goods down the line. Read More

Solving the Problem of Inconsistent Support for All Partners

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As a manufacturer, it might seem as if producing your products and profiting appropriately are your major concerns. But in fact, the ecosystem of supporting and promoting your brand is much bigger than that. If both brick and mortar and online retailers sell your product, you can run into problems with pricing in which physical stores must charge more than Internet sellers for the same item to recoup their overhead costs. Read More

Solving the Brand Commodity Threat Problem

By | Effectively Utilizing Your MAP, Uncategorized | No Comments

You produce a big-ticket item that is different from anything else on the market, and consumers can’t seem to get enough. Your product offers an intrinsic value that people understand, appreciate, and are willing to pay for, right?

Actually it’s not exactly that simple. Your product’s value is determined at least in part by its price. Consumers are willing to pay more for an item when they can see the difference, but what happens when they can’t? If you don’t have a minimum advertised price policy in place, your brand could become a commodity faster than you might think. Read More

The Domino Effect of MAP Violations

By | Effectively Utilizing Your MAP, Infographic, Uncategorized | No Comments

Retailers are constantly watching for each other to drop prices. If you’re only keeping tabs on the larger sites like Amazon, you’re likely to miss those who actually start the price games. By the time sites like Amazon do drop prices, a domino effect often quickly follows. Don’t let this happen to you – make sure you’re monitoring and enforcing your MAP policy effectively. Read More

How to Solve the Problem of Unpredictable Spikes Impacting Revenue and Production

By | Creating MAP Policies, Effectively Utilizing Your MAP, Getting Started With MAP, Minimum Advertised Price (MAP), Unauthorized Sellers | No Comments

When you receive unexpected sales from dealers that aren’t on your authorized seller list, it can seem like you’ve gotten lucky. Certainly, the first bump in revenue is a welcome windfall, but it’s after that, when you factor this additional cash flow into your forecasts for the future, that the risks begin to grow. The moment you begin to rely on unpredictable revenue from unauthorized sellers, you increase your chances of inaccuracies for two main reasons:
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Fighting Brand Commoditization: What Your Company Can Learn from the Cycling Industry [Whitepaper]

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With the fast growth of the eCommerce space, one of the most important things you can do as a manufacturer is to effectively manage the balance between online sales and brick-and-mortar dealers. One is not better than the other – they are just different realms that must be considered with a holistic approach. The key is to educate yourself and not to be intimidated by the many different channels available for sales in today’s world. In this whitepaper, we’ll share some practices that have generated results in other industries – namely cycling – and how you can utilize them to fit your own business to create an integrated strategy for protecting your brand online and off. Read More

Amazon’s Buy Box – The Place to Be Watching

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What is Amazon’s buy box? Simply put, it’s the place on the product page where the default seller and 3 other top sellers appear. Amazon takes into account things like price, seller rating, inventory availability, and fulfillment options[1] when determining which sellers end up in the buy box and which don’t. Depending on the source you consult, somewhere between 82% and 90% of all sales on Amazon are from sellers in the buy box. Clearly, it’s a reasonably competitive space for retailers.

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Stop Price Cascading with ORIS Intel [Infobyte]

By | Effectively Utilizing Your MAP | No Comments

If you don’t have an automated MAP monitoring system in place, chances are you’re more than familiar with the situation you see in the right-hand column of this visual. Constantly trying to catch up with MAP violations is not how you should have to spend your time. ORIS Intel’s PROWL solves this problem for you by alerting you to violations within hours of their occurrence and setting you up for quick and successful MAP enforcement. Contact us to learn how we can help you get MAP violations under control today.

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