All posts by Justin Meats
If you’re having problems with minimum advertised price (MAP) violations, taking quick action is important for dealing with the situation. MAP violations pose a serious risk to the value of your brand. You probably know how to resolve these problems with your authorized sellers – simply notify your contact that you’re aware of the price violation and that they must return to compliance with your policy or risk their ability to carry your products. But what about the unauthorized, unknown sellers advertising your brand for less than MAP?
The rapid rise of e-commerce has created a new kind of problem for brands – it’s so easy to shop by price that the quality of the product or the customer service behind it tend to drop out of the calculation. Columbus startup ORIS Intel provides subscription software that scours the web to help brands enforce their policies on lowest advertised price.
Finish Line has hired Oris Intelligence to monitor the online minimum advertised prices for all products subject to its MAP.
“Thanks to Oris Intel’s proprietary Prowl monitoring software, the monitoring of online pricing across thousands of sites becomes easy,” said Hank Krause, the president of Finish Line. “This cloud-based software reduces the amount of time it takes to enforce pricing policy and easily identifies online discounters with more accuracy and efficiency than other price comparison engines.”
Stan’s NoTubes has hired ORIS Intelligence to monitor online minimum advertised prices (MAP) for its line of tubeless bicycle wheels, rims, sealant and other related products.
Full Speed Ahead has hired ORIS Intelligence to assist with monitoring online minimum advertised price (MAP) for its products.
Pam Springer, former CEO of Manta Media Inc., is back, quickly accelerating a young software company that helps manufacturers find and stop unauthorized online sellers that undercut prices.
ORIS Reveals Top Tips for Sellers and Announces Record Growth with Industry Veteran at its Helm
ASI has hired ORIS Intelligence to monitor its brands’ MAP policy via the PROWL software service, which alerts businesses of MAP violations and identifies anonymous sellers.