How to make the most of omnichannel e-commerce tools

Online shopping isn’t the supplement to brick-and-mortar commerce that it once was. If anything, it’s the other way around. According to BigCommerce, 51 percent of customers prefer to shop online. Among millennials, that percentage is even higher (67 percent). This focus on e-commerce has opened windows to a wide array of digital customer interactions: mobile, social media, in-store notifications and much more.

3 Ways Your Site Can Support the Customer Journey

In 2010, the Harvard Business Review published an article about the idea of “customer journey mapping.” The concept was simple in theory: Chart the trajectory from initial customer contact to closing the sale, and tie up any loose ends that could act as barriers along the way.