Minimum-advertised price violators are becoming slicker by the day. Their techniques range from withholding prices until checkout or upon request, to advertising sales that significantly undercut MAP pricing. They may even use repricing software to temporarily violate your policy or automatically drop their price the moment a competitor does.
Month: May 2017
How to stop MAP violations in their tracks
Reseller networks are vital for improving distribution and reaching prospective customers who may otherwise be outside your brand’s reach. However, they can also become a hindrance to your company’s bottom line if third-party sellers (unauthorized or authorized) of your products violate your Minimum Advertised Price policy. For example, compliant resellers can lose out to non-compliant vendors, encouraging them to drop your brand; your own direct e-commerce and brick-and-mortar sales will suffer as well. Moreover, in undercutting your MAP, vendors could hurt your brand’s image by making products appear to be of lower quality.
What You Need to Know When Going Omnichannel
Omnichannel isn’t just a retail game anymore. Now, organizations of all kinds – and especially brand manufacturers – are realizing that omnichannel represents a sweeping change that must be made to ensure success.
