Analytics Alchemy: How to turn consumer data into gold

  Now that many companies are dedicated to using big data to their advantage, businesses look to get their hands on as much information as possible. Once analyzed, there’s no telling how many impactful and actionable patterns and insights can be gleaned from this information, and it’s this type of process that helps set organizations apart from their market competitors.

PriceSpider grows workforce by 120% to support growing client base

IRVINE, Calif., Oct. 25, 2016 /PRNewswire/ — PriceSpider, a retail technology company that provides insights about consumer purchasing behavior, has announced considerable growth as more brand manufacturers continue to leverage its industry-leading, proprietary solutions. With 100 percent revenue growth compared with the end of 2015, PriceSpider has expanded its workforce by 120 percent to support its growing client base and meet increasing demand. “Over the years, PriceSpider has added several services such as Where to Buy, Map Monitoring, Ratings & Reviews and Channel Reports. As our technology became more versatile, our individual services became more interconnected. With our technology, we can…

Are you ready for the holiday shopping season?

Although the air is just beginning to turn crisp and the leaves have only just begun to change, now is the time for retailers to kick their holiday preparations into high gear. The year-end shopping season is almost upon us, and retailers and brand manufacturers selling online must be sure that they’re ready for the flood of customers who are sure to come their way.

Simple is the name of the game: Shoppers have found your website – now what?

When it comes to the marketing efforts of online retailers, much of the effort and attention is geared toward driving traffic to the website. However, successful digital marketers know that the work doesn’t stop there. Once customers have found your company’s online store, they reach a critical juncture in their shopping journey. Now, it’s up to the brand to ensure that each visitor who comes to the site can find exactly what he or she is looking for. UPS Compass perhaps states it best: “People won’t buy what they can’t find.” This holds true no matter what type of online store your company operates,…