Monthly Archives: April 2016

UnpredictableSpikes

How to Solve the Problem of Unpredictable Spikes Impacting Revenue and Production

By | Getting Started With MAP | No Comments

When you receive unexpected sales from dealers that aren’t on your authorized seller list, it can seem like you’ve gotten lucky. Certainly, the first bump in revenue is a welcome windfall, but it’s after that, when you factor this additional cash flow into your forecasts for the future, that the risks begin to grow. The moment you begin to rely on unpredictable revenue from unauthorized sellers, you increase your chances of inaccuracies for two main reasons:
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ManualMapMonitoring

How to Solve the Problem of Manual MAP Monitoring

By | Getting Started With MAP | No Comments

If you’ve got a strong minimum advertised price policy in place, you’ve taken the first step in protecting your brand online. You might think you’ve taken the appropriate action and things seem to be running smoothly. But by waiting for your retailers to report MAP violations to you, or by simply checking major sites like Amazon a few times a week, you’re actually missing a lot of the bigger picture.
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InconsistentPricingacrossChannels

How to Solve the Problem of Inconsistent Pricing Across Channels

By | Getting Started With MAP | No Comments

If your business is meeting its revenue goals, you might not think that having price differences across various channels is a cause for concern. After all, you’re making a profit and things are going well. But it’s never good to get complacent, and inconsistent prices can actually pose a threat to your brand, with trusted retailers dropping selling your product, and your bottom line.
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