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  • Value of MAP Policies
With your minimum advertised price policy in place, you’re already heading in the right direction. Getting your policies formally decided and written in a legal document is essential. But once you’ve celebrated this accomplishment, don’t stop there. Your MAP will only work for you if it’s diligently monitored and enforced properly.
With the fast growth of the eCommerce space, one of the most important things you can do as a manufacturer is to effectively manage the balance between online sales and brick-and-mortar dealers. One is not better than the other – they are just different realms that must be considered with a holistic approach. The key is to educate yourself and not to be intimidated by the many different channels available for sales in today’s world. In this whitepaper, we’ll share some practices that have generated results in other industries – namely cycling – and how you can utilize them to fit your own business to create an integrated strategy for protecting your brand online and off.
Great Day, a leading American manufacturer of aluminum motor sport and powersport products, recently experienced some setbacks in expanding their business to more distributors because they did not have a minimum advertised price (MAP) policy in place. Upon implementation of a new MAP policy and partnership with ORIS Intel for monitoring and enforcement, Great Day has seen a significant increase in margin and revenue, as well as a jump in enthusiasm from potential large retailers and distributors.
What is Amazon’s buy box? Simply put, it’s the place on the product page where the default seller and 3 other top sellers appear. Amazon takes into account things like price, seller rating, inventory availability, and fulfillment options[1] when determining which sellers end up in the buy box and which don’t. Depending on the source you consult, somewhere between 82% and 90% of all sales on Amazon are from sellers in the buy box. Clearly, it’s a reasonably competitive space for retailers.
If you don’t have an automated MAP monitoring system in place, chances are you’re more than familiar with the situation you see in the right-hand column of this visual. Constantly trying to catch up with MAP violations is not how you should have to spend your time. ORIS Intel’s PROWL solves this problem for you by alerting you to violations within hours of their occurrence and setting you up for quick and successful MAP enforcement. Contact us to learn how we can help you get MAP violations under control today.
Removing price as a consideration allows your company to increase sustainable revenue significantly because your sellers will be able to focus on more important things like customer service. Your authorized retailers know they can trust you, and free riders are eliminated. Take a look at our infographic to get more information on increasing your business’s sustainable revenue.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has hired the MAP monitoring service provider ORIS Intel to support its minimum advertised pricing and sales policies. Read more on BicycleRetailer.com...

Do you know who is at the source of price cascading when retailers violate your MAP policy? Get the inside scoop with reports from ORIS Intel’s PROWL.

DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has signed an agreement with Columbus, Ohio-based ORIS Intel to use the company's PROWL software to support its North American dealers in MAP compliance. Read more on BicycleRetailer.com...