Monthly Archives: January 2016

Turning the Tables on Showrooming

By | Getting Started With MAP | No Comments

You’ve probably heard the term “showrooming” in your industry before – it’s the practice of getting one’s information in a brick-and-mortar store from a sales associate and then leaving to make the actual purchase online. Consumers do this with regularity, often taking up valuable time that employees could have spent with other paying customers, only to find a cheaper deal on the Internet.

There’s no doubt that showrooming can be a big problem, both for the owners of the physical stores that experience it and for the manufacturers of the products – because if enough retail partners have this problem, the manufacturer will lose those partnerships to the online dealers who are selling the items so much more cheaply.

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